The Olympic Winter Games center aims to build a new sporting image
The Winter Olympics hotspot at Shougang Industrial Park in western Beijing aims to cultivate a new sports image and introduce more sports-related brands.
The Shougang orienteering cross-country touched down in the steelworks factory that became the headquarters of the 2022 Winter Olympics on Sunday, with more than 500 runners aged between five and 60 exploring the century-old industrial park.
Orienteering is a competitive or non-competitive recreational activity in which participants use a map and compass to navigate between checkpoints along an unfamiliar course. Sunday’s course was loaded with 20 checkpoints around the lake as well as overpasses where runners could enjoy the Shougang Big Air Ramp, which will be used for freestyle skiing and snowboarding in 2022, and past venues. industrial used for recreation.
The industrial park, which aims to combine the old industrial heritage with new development concepts, is a strategy at the municipal level that goes beyond the Winter Olympics. With the Beijing Ducks of the China Basketball Association as the major professional sports team, Shougang Sports, the organizing and operating group named after the former steel plant, plans to introduce more sports brands for grassroots participants in the industrial park.
According to Liang Zongping, chairman of the board of directors of Shougang Sports, orienteering will be listed among the top team brands after basketball, ice hockey, baseball and table tennis. Sunday’s race kicks off orienteering races in town or even inter-city races to promote local tourism.
The race was approved by Wey, a Chinese luxury SUV brand under Great Wall Motors (GWM), China’s largest SUV and pickup truck maker.
Gu Huajun, executive director of Wey’s brand and customer operations center, said the brand will make inroads into automotive-related fields such as modified vehicles, transport engines and other products. fashionable to develop user experience.