Shazam! Fury Of The Gods Director Reacts To Avatar 2 Contest
It has become extremely rare to see more than one major movie release hitting theaters on any given weekend. Even the most high-profile blockbuster will have its box office cut by another major franchise or popular IP, and since neither studio wants that, they all tend to stay away from each other. However, unless something changes in the next few months, we’re going to be about to see head-to-head competition between franchises when Avatar 2 and Shazam! 2 come out every few days. But Shazam! director David F. Sandberg isn’t worried though Avatar.
As it stands, the long-awaited, long-awaited Avatar: The Way of the Water is set to open in theaters on December 16, while Shazam: Fury of the Gods will follow less than a week later, on December 21. Shazam! is certainly in a better place than the Aquaman after was, that’s as close as we’ve seen major releases come in the modern era, but as David F. Sandberg recently said slashfilm, he thinks there’s plenty of room for both films to succeed. The director said…
David F. Sandberg is correct in his assessment. the original Avatar opened essentially the same weekend in 2009 as Avatar 2 will occupy this year. Five days later, the Wednesday before Christmas, the same date Shazam 2 will open, saw the release of another sequel, Alvin and the Chipmunks: The Squakqual. The Chipmunks the film would gross nearly $220 million nationally which, while it was obviously a fraction of what the original Avatar would do, is significantly more than the $140 million that was brought in by the first Shazam!.
The question is probably whether Shazam! and Avatar are different enough. Admittedly, the Chipmunks the film appealed to children, most of whom would have been too young for more mature ones Avatar. Shazam!being on the lighter side of DC, likely also has a younger, and therefore larger, audience than Avatar, but the crossover between the two is probably even more significant, as they’ll both likely be PG-13 movies. There were elements of the first Shazam! which were not suitable for young children.
Of course, there is also the question of to what extent Avatar: The Way of the Water will actually do. There’s a modern take on the first film that, despite its dominance at the box office, Avatar had little cultural resistance, and therefore fewer people will care about what happens next. Even if it is, Avatar 2 does not need to become the highest-grossing film of all time, like the first Avatar in order to be successful, or even to become the highest-grossing film of the year.
What is clear is that the two Avatar and Shazam! can succeed, despite such direct competition. If they both succeed, we may start to see studios bringing their flagship releases closer together.