Ford rejects competition from electric van startups
Ford to launch electric e-Transit in Europe early next year. A 67 kilowatt-hour battery will give the pickup a range of up to 350 km (217 miles) on the combined WLTP cycle, depending on the body style.
The replacement for the smaller Transit Custom, Ford’s best-selling van, will be offered with fully electric and hybrid variants when it goes into production in Turkey in 2023.
Ford will also design a new VW Transporter van alongside the Transit Custom and build the vans in Turkey.
In April, Ford announced a new small pickup truck that would go into production in 2023 at its Romanian plant. A fully electric version will follow in 2024. Schep did not give more details on the pickup.
Ford was the best-selling commercial vehicle brand for the sixth consecutive year in Europe in 2020 with sales of 329,826, giving it a 15% market share, the automaker said. Ford has previously said that vans generate the bulk of the brand’s profits in the region and will be its focus going forward.
Schep said the automaker will also launch a plug-in hybrid version of the next Ford Ranger before 2025. He did not say whether it will be a plug-in hybrid or a fully electric vehicle.
Ford will develop the new Ranger alongside an Amarok pickup for VW. Ford announced in January that it would build the Amarok at its plant in Silverton, South Africa, where it is investing $ 686 million to increase annual production capacity from 168,000 units to 200,000 units.
Ford announced this month an electric version of the full-size F-150 pickup called Lightning which will go on sale in the United States in 2022. The limited production volume and high demand meant that it would be unlikely to be offered in Europe, Schep said.
On May 26, Ford announced two new battery-electric vehicle platforms that will enable EV versions of vehicles, including the Explorer, Lincoln Aviator and “rugged SUVs.” The platforms would not cover Ford’s range of vans in Europe, CEO Jim Farley said, but he hinted at a future EV platform that would cover Ford’s vans around the world.