24-year-old entrepreneur teaching India in his mother tongue | Company news
The pandemic has seen the birth of hundreds of startups across India, particularly active in the Ed-Tech sector, and although we have seen several Ed-Tech startups develop that teach in English, there are a few. who have advanced the India First approach and chosen to teach in the mother tongue. One of these startups is Avodha.com, launched amid the pandemic on June 23, 2020, the company has grown rapidly to cover much of India, with offices in Mumbai, New Delhi, Kochi, Bangalore, Coimbatore and Hyderabad. With a workforce of 500 employees and more than 1,500 freelancers, the company continues to grow with its 24-year-old founder, Joseph E George, who wants to open offices in the Middle East in the near future. “Any company that aims to become the world’s leading player in educating the masses in its native language must come from India because India is the land of languages,” says Joseph who is convinced that the next trend in edtech will be teaching people in their native language and believes this trend will be global. According to Forbes, over 770-990 million people in India are unable to speak or understand English, over a third of the rest are unable to speak or read fluently. The situation on the ground quickly becomes uneven for non-English speakers. If all knowledge is stored in English, what would happen to the hundreds of millions of individuals who remain outside this network, if knowledge itself is locked away, development is a very remote possibility. Breaking this language barrier is not easy for any business, the main challenge faced by many businesses trying to teach the vernacular (mother tongue) population in India would be the cost involved in setting up and running these. classes. However, Avodha also broke the barrier on this, “The biggest challenge in serving vernacular and rural India would be the lack of purchasing power”, a high-priced product will cause more friction in the process. decision making of the student or the parents of the student, at the same time we also couldn’t sacrifice the margins ”, explains Joseph on how he can deliver more than 23 lessons in 5 languages with lessons in direct for a low ticket.
Avodha has a unique pricing structure in place where the student pays a small amount up front which is about 25% of the overall fee and the rest is paid once the student can land a job related to the course they are doing. ‘he studied with Avodha. This ensures that Avodha can maintain its margins and run the business profitably. “The business was fully started from day one and the revenue from the revenue sharing agreement is critical to the growth and sustenance of the business,” when asked why he thinks the company is poised for expansion in the Middle East, says Joseph. are millions of people in the Middle East who speak Arabic, Urdu, Pashtun and other languages, so he believes that a product like this will be useful to people in the region.
Avodha also operates an independent jobs platform where companies can enter and post entry level jobs, leveraging the jobs platform and its popularity Avodha is able to provide jobs to its clients. large-scale students, placing them in companies like Bank of Baroda, TCS, Infosys and SBI Caps. Avodha also uses advanced data science to be able to map skills gaps in a person’s profile, enabling them to create an ecosystem in which the system recognizes skill gaps in individual profiles and builds learning and testing solutions accordingly. When asked how Avodha is able to understand the skills required by companies, they answer that they use scratch algorithms to extract job descriptions from various job postings available online, and since
with this data available in the millions, they are able to determine exactly what businesses need, as job descriptions available online will accurately reflect the hiring requirements and candidate qualification threshold for companies. Using these attributes, Avodha has been able to assist in the placement of over 70,000 people during its existence through its jobs platform.
In the interest of maintaining the variety of courses to provide students with options, Avodha has launched courses in Hardware, Mobile Phone Engineers, Laptop Engineer, Air Conditioning Engineers, and Vehicle Engineer. electrics, as well as some of its flagship courses in this segment. While computer hardware courses are extremely common in the West, Avodha is the first platform in India to launch a collection of online computer hardware courses.
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